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           Our Mission Statement

Our mission at Laces Running Company is to inspire others to achieve the joys and benefits inherent in our sport. We love what we do, we believe in its value and we wish to share that optimism with others.

To achieve this end we combine superior customer service with our deep understanding and experience of running; then we add simple, lighthearted fun to provide a setting that is welcoming, engaging and sincere. Our business philosophy is that success is founded upon long-term, interpersonal relationships integrating our company, our employees and our customers.

By offering a rewarding atmosphere for our employees - measured by their financial satisfaction, their creative and professional growth and personal enjoyment (i.e we like to laugh!) -the result provides our customers a destination that is encouraging, authentic and (dare we say) charming. In so doing, we return full circle by reaping favorable rewards for our company.

Laces Running Company is committed to being - both in knowledge and value provided - San Diego's finest resource for running and walking footwear, performance apparel and accessories.